Privacy

What this page covers

This policy applies to recul.ai — the website you're on right now — and to recul.ai's published presence on Instagram (@recul.ai), Facebook, Threads, and LinkedIn. It does not apply to those platforms themselves; their own privacy policies govern what they collect about you when you use them. Links to those policies are in the third-party section.

What recul.ai collects on this website

Traffic data reported to us in aggregate via Google Analytics 4 (measurement ID G-PENJHCJQH5). That includes things like which articles get read, roughly where in the world readers are, what device they're on, and which referrer sent them. It does not include names, email addresses, or anything that identifies you personally to us.

With your analytics consent, we also measure article-link clicks, gallery and list choices, gallery cards viewed, approximate reading progress, share actions, and clicks on sources or our social profiles. These help us understand which stories and browsing modes are useful. Reading progress is an estimate, and opening a share link does not tell us whether you published a post. Our custom events send public article identifiers and destination domains, not copied text, email addresses, or the contents of URL query strings.

Apart from the Meta Pixel below, we do not run remarketing audiences, conversion trackers, ad networks, heatmaps, session replays, A/B testing tools, or third-party comment widgets. There is no login. The only form on the site is the newsletter signup, described in its own section below.

We advertise Recul Weekly on Facebook and Instagram. To know whether those ads work, the site also runs the Meta Pixel, but only after you press Accept. It tells Meta about page visits and newsletter signups, so we can see how many came from our ads. It never sends your email address. It sets a cookie called _fbp. You can change your choice at any time with the privacy choices button below; declining stops the Pixel and removes that cookie. Meta's privacy policy: facebook.com/privacy/policy.

To count visits, the site also uses Vercel Web Analytics, from the company that hosts it. It sets no cookie and stores nothing on your device, so it runs for every visitor and needs no Accept. It records the page, the site you came from, and your country, browser and device type. It does not identify you or follow you to other sites. Vercel's explanation: vercel.com/docs/analytics/privacy-policy.

Cookies

Google Analytics does not load until you accept analytics. On your first visit a bar at the top of the page asks whether you want analytics; until you answer, and forever after if you decline, no Google Analytics script is requested and no analytics cookie is set. Decline and the site behaves identically — nothing is withheld, nothing is degraded.

If you accept, Google Analytics sets first-party cookies on this domain to deduplicate page views and measure rough session length. Beyond that and the Meta Pixel's _fbp, no cookies are set, and Google's advertising and personalisation signals are never enabled. Your choice is remembered in localStorage on this device; use the privacy choices button below to change it at any time. The older ?notrack flag still works and still counts as a decline.

Two other values live in localStorage on this device and never leave it: your theme choice, and whether you closed the newsletter prompt or signed up through any newsletter form on the site (recul:newsletter), so the prompt does not keep coming back or ask you again after you subscribe. Neither identifies you, neither is a cookie, and clearing site data removes both.

Your analytics choice

You can reopen the consent banner and accept or decline analytics. Declining stops future analytics collection and removes this browser’s Analytics cookies; it does not delete data already received by Google.

Recul Weekly is a free email sent once a week. You can sign up at recul.ai/newsletter, on the homepage, on the About page, in the block under an article, or in the prompt that may appear once you are part-way through a story. Nothing is sent, and nothing is stored, unless you type your address and press the button.

When you do, we store: your email address, the time, the sentence you agreed to, which form you used and which article you were reading, your browser's user-agent string, and a one-way hash of your IP address that cannot be turned back into the address. We keep these as proof that you asked, which the law requires us to be able to show. Your address is on the list straight away; there is no confirmation email. Signups from before 27 September 2026, when we still asked for confirmation, that were never confirmed are deleted after 30 days.

Every issue carries an unsubscribe link that works in one click and takes effect immediately. Unsubscribing keeps a record that you opted out, so we never email you again by mistake; write to hello@recul.ai if you want that record erased too. We do not sell, rent or share the list, and we do not use it for anything other than sending Recul Weekly. Open and click counts are reported to us in aggregate by the delivery provider; we do not build profiles from them.

What we collect when we publish to social platforms

When recul.ai posts to Instagram, Facebook, Threads, or LinkedIn, we use OAuth tokens issued to us by those platforms. Those tokens authorize our editorial pipeline to publish content to recul.ai's own accounts and to read engagement metrics on our own posts. They do not let us read your private data, your messages, or your activity outside of public engagement with our posts.

Engagement data we see on our published posts (like counts, comment counts, share counts, follower counts in aggregate) is owned by the platform and shown to us in their admin dashboards. We do not export it. We do not match it to other identifiers. We do not use it for advertising.

Tokens and credentials

OAuth access tokens and refresh tokens for our social platforms are stored as encrypted environment variables inside our pipeline infrastructure. They are not committed to source control, not shared with third parties, and rotated on every refresh cycle. When a token is revoked by us or by the platform, it is deleted.

Third-party processors

Vercel Hosts recul.ai, serves the pages you're reading, and runs the cookie-free Web Analytics described above. Their privacy policy: vercel.com/legal/privacy-policy.
Google Fonts Delivers the site’s typefaces. Your browser requests font files from Google even when you decline analytics. Google’s policy: policies.google.com/privacy.
Google Analytics Processes traffic data when you accept analytics. Their policy: policies.google.com/privacy.
Supabase Stores our editorial content (the articles you read here) and the newsletter subscriber list in a managed Postgres database hosted in the EU (Ireland). Their policy: supabase.com/privacy.
Resend Delivers the newsletter, and holds a copy of each subscribed address for that purpose. Resend is a US company; transfers rest on its EU data-processing terms. Their policy: resend.com/legal/privacy-policy.
Meta Hosts recul.ai's published posts on Instagram, Facebook and Threads, and runs the Meta Pixel when you accept. Their policy: facebook.com/privacy/policy.
LinkedIn Hosts recul.ai's published posts on LinkedIn. Their policy: linkedin.com/legal/privacy-policy.

Children

Recul.ai's content is intended for general audiences interested in AI news and analysis. We do not knowingly collect any data from children under 13.

Your rights

To ask about data associated with your visit or an email you sent us, contact hello@recul.ai. To stop future analytics collection, use the privacy choices button above or Google's opt-out browser add-on.

If you contact us by email, we keep the message and your reply until the conversation is resolved, then delete it. Writing to us never adds you to the newsletter; only the signup form does that. To see, correct or erase what the newsletter list holds about you, email the address above from the address in question.

Changes to this policy

If we add a tool that changes what's collected — an email signup, a comment system, a different analytics provider — we update this page and bump the "last updated" date at the top. Material changes will also be noted on the homepage for the week following the change.

Contact

Questions about this policy, or about anything recul.ai does with data: hello@recul.ai.